
In the heart of Paris's 8th arrondissement, number 3 Avenue George V has been home to the Maison Givenchy since 1959.
This emblematic address, inaugurated by Hubert de Givenchy, has seen a succession of designers who have shaped - and continue to shape – the Maison Givenchy.
This Eau de Parfum was conceived in tribute to these creators and perfectly reflects the Maison’s creations. Simultaneously bold and elegant, they encapsulate the spirit and timelessness of Givenchy’s Art de Vivre.
Rediscover your MMW perfume under its new name of 3 Avenue George V. Its olfactory signature remains unchanged.

“You have your own style, personality. Accentuate them. And if you have a favorite perfume, cherish it. Because it's a part of you.”
Hubert de Givenchy
La Collection Particulière, an invitation to meet your olfactory identity, and live the Givenchy Grand Style.
Hubert de Givenchy loved to surround himself with the most exceptional personalities in his Parisian Hôtel Particulier. Friends, artists and muses, all with singular identities, brought life into his home with their extraordinarily eclectic style, a great source of inspiration to the couturier himself.
Like these personalities, The Collection Particulière signs fragrances with unique and powerful temperaments. Meet the daring olfaction of Téméraire, let yourself be overwhelmed by the dazzling trail of Trouble-Fête or surrender to the fiery charisma of Enflammé… Unique olfactory creations designed to unleash each person’s identity.
Crafted from the finest and most noble materials, these exceptional fragrances express the Maison Givenchy’s unique savoir-faire.

Woody
- Top: Guatemala Cardamom Essence
- Heart: Palo Santo Accord
- Base: USA Virginia and Morocco Atlas Cedar Wood, Haïti* Vetiver CO2 Extract, Iso E Super, Ambrox
This fragrance has been made in France in the Givenchy Ateliers.

“You have your own style, personality. Accentuate them. And if you have a favorite perfume, cherish it. Because it’s a part of you.”
Hubert de Givenchy
La Collection Particulière, an invitation to meet your olfactory identity, and live the Givenchy Grand Style.
Hubert de Givenchy loved to surround himself with the most exceptional personalities in his Parisian Hôtel Particulier. Friends, artists and muses, all with singular identities, brought life into his home with their extraordinarily eclectic style, a great source of inspiration to the couturier himself.
Like these personalities, The Collection Particulière signs fragrances with unique and powerful temperaments. Meet the daring olfaction of Téméraire, let yourself be overwhelmed by the dazzling trail of Trouble-Fête or surrender to the fiery charisma of Enflammé… Unique olfactory creations designed to unleash each person’s identity.
Crafted from the finest and most noble materials, these exceptional fragrances express the Maison Givenchy’s unique savoir-faire.

Combined with Accord Particulier, the aromatic woody signature of 3 Avenue George V becomes more faceted and textured for masterful sophistication.

“You have your own style, personality. Accentuate them. And if you have a favorite perfume, cherish it. Because it’s a part of you.”
Hubert de Givenchy
La Collection Particulière, an invitation to meet your olfactory identity, and live the Givenchy Grand Style.
Hubert de Givenchy loved to surround himself with the most exceptional personalities in his Parisian Hôtel Particulier. Friends, artists and muses, all with singular identities, brought life into his home with their extraordinarily eclectic style, a great source of inspiration to the couturier himself.
Like these personalities, The Collection Particulière signs fragrances with unique and powerful temperaments. Meet the daring olfaction of Téméraire, let yourself be overwhelmed by the dazzling trail of Trouble-Fête or surrender to the fiery charisma of Enflammé… Unique olfactory creations designed to unleash each person’s identity.
Crafted from the finest and most noble materials, these exceptional fragrances express the Maison Givenchy’s unique savoir-faire.
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